The “Get Out the Vote” Campaign in September and October 2004 encouraged greater voter participation in the October 23rd elections. The campaign was funded by the Kosovo NGO Advocacy Project (KNAP) in close cooperation with the National Democratic
Institute (NDI). The campaign increased voter participation and improved citizens’ knowledge of the importance of voting in the upcoming elections. The campaign utilized media, pamphlets, posters, e-announcements and canvassing.
KWN’s role was to actively involve local media so that the campaign would reach an even wider audience. KWN members invited community leaders to appear in television talk shows, news and other media events to encourage citizens to vote. Local media donated time and energy, which made this campaign a great success.